Gathering groundwork on Liverpool's Champions League Group B opponents is a process that will already be clicking into action, insists Ian Ayre.
The Reds were pitted with Real Madrid, FC Basel and Ludogorets Razgrad following Thursday's draw in Monaco.
While there's recent history with both Madrid and Basel, Liverpool have never before faced Ludogorets.
However, meticulous analysis of the Bulgarian champions will help the Reds be fully prepared for what to expect, insists Ayre.
"When I spoke to Brendan [after the draw], one of the things he said was 'The process starts now' - scouting and analysing them," he said.
"We treat everyone the same - we take on every team with the same amount of effort and prepare in the same way.
"We have a great team that sit behind the team at Liverpool, so we'll be very confident we can get all the best analysis and all the best information on the opposition and then prepare ourselves accordingly."
Ayre added: "I think we feel we can have a go in that group and our ambition [before the draw] was to qualify from it, so that remains the same."
It is the match-up with Madrid that has caught the early headlines, and while Ayre was eager to stress that Liverpool will tackle all six matches in the same manner, he conceded going up against the Spanish giants once again will make for two occasions to savour.
The Reds' chief executive officer said: "They're all tough groups, but I think we're pleased with the group and it's particularly special to have Real Madrid in it. We respect everyone, but we have great memories of games with Real Madrid.
"It's fantastic. If you look at Liverpool as a football club, this is our competition - five times winners, so playing against a team who have just won it for a 10th time makes it very special."