Liverpool FC have been named the 'most trusted football brand in India' for the second successive year following the most comprehensive study on Brand Trust ever undertaken.
The Reds were first awarded the title in 2013 - a story which was covered on this website.
As well as being named the most trusted football brand in India, the club finished third only to the International Cricket Council and the Indian Premier League in the most trusted sports brand category in the report published this week by the Trust Research Advisory.
The Brand Trust Report India Study 2014 is the result of research conducted amongst 2,500 consumer-influencers across 16 cities - a project that generated nearly five million data points and studied over 20,000 brands, making it the most intensive study on Brand Trust anywhere in the world.
"India is a sports loving country in which other internationally well-followed sports like football are now making a significant mark," insists N. Chandramouli, CEO, Trust Research Advisory.
"In fact, the following of football has caught on with a frenzy because it has a great attraction among the younger generation.
"Liverpool Football Club has been the Most Trusted Football Team in the Brand Trust Report for two years in a row and it speaks volumes about the brand. We congratulate Liverpool FC on achieving this prestigious recognition."
To enhance engagement with fans in India, LFC last year launched a dedicated Twitter account for Indian supporters - @LFCIndia - and, in doing so, became the first and only English football club to have a dedicated social media presence in India.
Soon after, a dedicated Facebook Page for Indian fans was launched - making India the fifth biggest country in the world for Liverpool FC on Facebook.
The two platforms deliver localised content to the clubs' millions of fans in India every day.
To follow Liverpool FC's official Indian Twitter account @LFCIndia, click here.
To visit Liverpool FC's official Indian Facebook page, click here.