Liverpool Football Club continues to lead the way on social media platforms by becoming the first Barclays Premier League side to join the fastest growing sports social media network in the United States, Fancred.
Popular in the USA with die-hard sports fans, with membership growing by 100 per cent month-over-month, Fancred aims to be the go-to place for sports followers, commentators, teams and clubs to share sports-related news, opinions and content.
From today, Reds fans from across the world will be able to follow the club's official account on Fancred, which will see LFC posting exclusive content on the mobile app.
Hossein Kash Razzaghi, Fancred CEO, said: "Our mission at Fancred is to unite the world's sports fans. We are beyond thrilled to welcome Liverpool, a world-class sports organisation with passionate supporters in every corner of the globe.
"The sports-only focus of the Fancred social network will provide Liverpool fans a unique environment to better connect with the team and fellow fans around the world."
Liverpool FC has more than 23 million engaged social media followers across the world, and it's hoped that by becoming the first Premier League club to join Fancred, the Reds can bring Anfield closer to even more fans so they can engage with their favourite team and players daily, no matter where in the world they live.
Matthew Baxter, chief media officer at Liverpool FC, said: "Fancred is rapidly becoming the first stop for sports fans to share opinions, content and views on sports clubs from around the globe.
"As part of the club's strategy to bring Anfield closer to fans, we have signed up to Fancred as the next step in our digital strategy. Users of the app can expect to see exclusive club content and the latest news and views."
To follow Liverpool FC on Fancred, fans can download the official app from iTunes or access on the web at www.fancred.com. Fancred will soon be launched on the Android platform.